Natural 2X Concentrated Laundry Detergent
In an op-ed piece for the Huffington Post, Seventh Generation co-founder Jeffrey Hollender says he’s all for having one universal certifying standard for natural, organic and green products. “A single certifying seal that consumers could depend on would bring much-needed clarity to the marketplace,” he argues, adding, “It’s like the Wild West out there, and dozens of organizations are competing to be sheriff. According to some counts, there are more than 200 different green product certifying programs in the U.S.” Jeffrey Hollender is pretty confident that his Natural 2X Concentrated Laundry Detergent and other household products will pass the test with any certifying agency since they’ve been on the leading edge of creating safe and environmentally responsible products for the marketplace for nearly 20 years; before it was even fashionable.
On the Natural 2X Concentrated Laundry Detergent website, one mom writes, “My six year son is allergic to some laundry detergents and the liquid soap works very well and doesn’t irritate his skin.” Another reviewer admits that the combo may not be for everyone, but she absolutely loves the lavender/eucalyptus fragrance. Another reviewer found the eucalyptus to be too much like Vicks Vaporub and says she wished they had just a “lavender” scent. Another reviewer says that this laundry detergent got her started living greener so her kids could have a better future.
In the world of consumer products, you can’t please everyone and Seventh Generation’s Natural 2X Concentrated Laundry Detergent is no exception. There are 11 unfavorable reviews of the product on Amazon (out of 41 total), with some consumers shocked to see sodium laurel sulfate in the ingredients list, which is a known toxin. One woman with eczema said her dermatologist told her to never use any product containing this ingredient. Another reviewer prefers Arm & Hammer and Citra Suds for stain removal and scent. A few people report getting a “tie-dyed” look with colored loads washed with the detergent. One reviewer comments, “It is easy to tell that sweaty clothes still smell… our dish towels look like they have never been washed… and dirt stays on the cuffs of trousers.”
Some people love the Seventh Generation Natural 2X Concentrated Laundry Detergent, yet some people feel its little more than marketing wizardry. Even so, it’s hard to go very far without reading something about “the innovative ideas” coming from Seventh Generation CEOs and idealists. They’ve created quite a community for themselves on Facebook, Twitter, Myspace, Youtube, LinkedIn and on their company website that is hard to dispute. If they want to carry the torch for a consumer conversion over to green cleaning, then they must be open and conscientious about what goes into their products and be sure their products pack a lot of punch.
Matthew McMillan is a leading expert in the genital wart removal. His works are regularly featured in online health publications on matters relating to how to get rid of genital wart. For more information, visit treatmentforgenitalwarts.com.
This entry was posted on Thursday, October 29th, 2009 at 11:24 pm and is filed under Marketing and Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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